The other piece around this is that if you don't engage in a personal level um people are very unlikely to reply to you period so you need to use AI and the information that it gives you and the automated outreach that it allows to supplement some of the like real life connections that you have with these people right so um being able to leverage things like we both know X person and that being able to be used in copy AI but maybe you want to go in and back channel this with that other person that you know or reach out directly with like a personal human touch it's very important 100% automation is not going to get you into the actual sales journey