hi everybody so one of the really cool things you can do with Clay is uh pull together some awesomely niche uh prospecting lists based on both your ICPS and buyer personas i'll show you today how to do that for your ICPS specifically so um you'll go you'll log into Clay you will select the find companies feature and it will pull up this window um down the left hand side there will be a column where you select your filters so based on the industry that you're targeting so you can select one or more um in this case I've selected artists and writers artists and writers happen to be very near and dear to my heart um you can make it even more targeted by excluding um one or more industries as well so I've got arts and crafts excluded here um from the artist and writers industry um because there is some overlap but um typically there's still some delineation u between the two and then from there you can select one or more company sizes again based on your ICP um select one or more company types Um and the more niche uh you get with this the more specific you get with this the better because um it allows you to craft your messaging in a way that will resonate um with that specific audience so select your company types you can include description keywords you can exclude keywords um so for example if you are just looking for potters and um painters um and screenwriters which if I were going to target a specific list my screenwriters here screenwriters potters painters Um I wouldn't necessarily target all three of these uh types of artists within this um segment because my messaging would differ based on whether I'm talking to a screenwriter or I'm talking to a painter um so with that being said I'll get rid of that um and we'll say we're just targeting um say art galleries and then you can exclude um leveraging keywords you can look at a minimum follower count we can get really targeted on location so here we're looking for um art galleries within the United States you can include a city or state so if I wanted to include New York specifically I could um if I wanted to search state uh nationwide I could you can exclude city or states you can exclude companies you can leverage look alikes so if you have three to five companies that um are really great example of your target ICP you could drop them in there and it will um Clay will use those profiles to pull other companies of similar profiles you can limit your results so depending on the number of credits you have available um you can kind of uh make sure that you have a handle on um how many credits are used to um generate the prospecting uh results so then you go to preview companies and that pulls up this list so I'm just going to do that based on what I added with art galleries okay so now it's pulling up art galleries within the United States you can look at the name the description primary industry size type location country LinkedIn URL and then from there you go to import import to new table and it will pull that data into an existing table and from there um you can use the waterfall enrichment um to generate points of contacts that belong to those companies um but I will save that for another video thank you for your uh time and attention today and have a fabulous day.