Modules
Dee's "How to" #8: Monitoring Brand with Clay
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Transcript
Hi. So, if you are a brand manager or someone who simply wants to monitor post shares or brand mentions on LinkedIn, you're going to love this. All right. So, you know, and I know it's super time consuming to constantly be on LinkedIn to monitor that exactly on LinkedIn all the time. But what if when it happens, you get a little notification telling you, "Hey, someone engaged on something blah blah blah. Go ahead and engage on it yourself." Wouldn't that just be amazing? And that's exactly what I have for you today. And what do we use? Of course, you know, we use clay. So, let's jump right in. For this use case, we are pulling brand mentions from LinkedIn. And I mean brand, I mean your company page and any mentions that are across LinkedIn. So, what that looks like again connect your LinkedIn account. Continue. And it will ask for your organization identifier. If you highlight it here, It'll tell you exactly what that should be and that will be your um link from your company page. Right? So, I am I have mine for partners opened up here. Da da. And you want exactly this that says admin because that's what it says, right? And you're going to go straight in here and we're going to pick shares and mentions. And then we're going to submit. And this is what it's going to look like, right? You could see here it will tell you the date. It'll give you the person's profile URL. If you wanted to like engage with them personally, you can, you know, click on them, send them a message or something. But in this case, let's look at what the mention was. So, we could see here the link will take us to exactly the post that had mentioned us. And here is Tamara. She works at RP. Hey, Tamara. And she had tagged Rev Partners in her post itself. Now, if I was a brand manager and I want to be interacting with anyone who has interacted with my brand, I would then use the same information and just comment on her post. And this could be for other people who have interacted or mentioned your brand. So, like if you're a tech company, super valuable. It allows you to immediately get that information to you. Now, you're saying, "Okay, D, but you know, hey, it's just here. It's just sitting here." I know. I know it's just sitting here, but that's okay. How do you get it to your team? And I mentioned this before and I'm going to show it again. You could send a Slack notification. I don't have it set up here. So, let's quickly set that up for ourselves. So, we type in Slack. Slicky Slack. Send a message to the channel. Uh, yeah. So, I'm going to pick the same channel I had before the team. And I will create a message. Let's say hey someone tabbed our brand in this post engage and I will add the URL mention URL I will click save and I will I'll just leave it for one so that it could go through boop boop queuing. It has been sent. There we go. And that's it, guys. And there you go, guys. Super simple to set up. Incredibly versatile. And what have I been saying? Clay is so powerful that you could use it beyond just outbound and enrichment. You could use it for different teams, like in this example right here. And what did it do? It saved you time. And what is time exactly? So until next time, have fun at that one.