Revenue generation is about reaching the right person at the right point in their journey with the right message so when you think about that you might get a little bit overwhelmed if you're a marketer that's okay there's a lot of things going on within a buyer journey it's all very convoluted it's not a straightforward or linear journey that these people are going through there's a lot of different touch points but if we're able to unlock the information that will give you those three pieces you're able to push your funnel much further down so I'll give you an example with this i recently closed an engagement with somebody who used to work for this company and obviously that person had a lot of context about us it is a completely different offering that she might have known at the time but we had a relationship it was already in our network this person knew about our new offering based on LinkedIn reached out via LinkedIn to somebody that was that used to be in her team so we were able to reach the right person we also multi-threaded with her CEO um who was the ultimate decision maker was the person that she reported to and then we were able to send her the right message with the offering that we had in the moment in time that she was looking for X.