So one of the deep realization that we had at inbound, at least I had in inbound, is, you know, the struggling ops professionals. I personally met a lot of ops professionals who are just a team of one or two or maybe, you know, just three folks, and they're carrying the weight of, you know, entire mid market company or even in certain cases, god forbid, enterprise companies as well. So what I wanna give away today in this video is how we think through all of this and structure this because, you know, every single ops professional I've met, they were, like, all over the place. Some of them actually went ahead and used, like, extreme language.

So I'm not gonna do that, but you can just understand the frustration that comes from this, you know, role. And it's a really rewarding role because you get to solve a lot of problems in your entire, you know, go to market stack with people, with your processes, adoption, a tool set, and whatnot. But you can be in a very tough spot. And every single one of them I met, they were, like, all over the place, which is understandable.

I cannot imagine. A ops professional without a messy life. So that's part of the ops. And that's the beauty of the ops as well.

But what I wanna give away with this is, like, a structured process that we think through here at RevPartners.

Basically, CRM that you set up or any kind of stack that you connect with your main system, main platform, in our case, for reference, HubSpot, for example, but you might be operating on a different CRM. My main audience is for HubSpot people, so I wanna, you know, talk through that. So any stack and any process that you rule out both within HubSpot and connected to HubSpot, it's not a onetime project. So you cannot think through, hey.

We have done this CRM implementation. Now let's move forward and be done with it. It's an ever evolving product. So we call it CRM is a product, not a project here at RP.

And we have this majority level frameworks that goes from level one to five, and this will give you a structured outline on where you wanna start and where you are currently at and what is your your next step. The ultimate goal of revenue operation is to create reporting that will drive decisions. So actionable reporting, basically. Enable your department to be data driven.

There are other things as well, but this is, like, one of the main pillars of revenue operations, and this is how we, do it. So how do you basically operationalize this whole thing? One of the ways we do it is first, we map out what is our level two maturity definition for, you know, specifically you. Because once we understand your core data model and what are your foundational KPIs, then we can work through, you know, solving those.

So we ask some of these questions. What is your primary data model? What's the North Star metric? What part of the data model currently you own right now?

And what is the key metrics of the ownership that you own and you are responsible for? And is the reporting set up correctly to, you know, report all of the above metrics accurately? Is that true, or can you trust the data or not? So we collect that, and then we identify which kind of data model you're using.

Are you using nonrecurring, recurring? And we also have a model for usage where this doc is not, fully up to date. Then when you zoom out out of this, then we have, like, a full process. We call this a revenue engine diagnostics.

So I cannot really share this whole document with you because our team has, like, really worked really hard to build this entire thing, and we offer this as a services, you know, because at the end of the day, we have to pay bills. Right? I'm not a salesperson, so I cannot sell you stuff, but I'll say you this. And I'm like, I can say this from a very genuine care of the off professionals of fellow off professionals.

I would hire someone, not necessarily RevPartners, but someone who can do this for me, external consultant or external team or department for hire that, you know, I would lean in as a support to challenge me to help me create a product road map so that I can, you know, work towards higher value items and start creating impact and basically, you know, ultimately get promoted. So if I ever transition out of RevPartners or join, like, a end customer company, I'm definitely gonna hire RevPartners because I'm biased, but you should hire someone who is gonna be, you know, helping out. Qualities to look for is they have, you know, a sort of a method and a proven method that they have already executed for their existing customer base.

Another trait that you should look for is how clear is their communication starting from their sales process itself. That's like a really either a red flag or a green flag based on the conversation that you will see, during the sales process. So that will help you identify that. And then see what they can offer you as a quick win upfront.

So what they can help you, you know, discover in form of information and what they can help you drive, like, outcome really, really quickly without getting into the beat. So we while we do have the full bow tie model mapped out and we, you know, map it for every single customer as part of our engagement, which goes not only from demand gen to, you know, marketing to sales hand off, but we also focus on the retention part. So what happens on your onboarding? What happens on your customer success?

How do you track recurring revenue? How is your renewal and all of those? So I'm getting ahead of myself. But the goal here is, do they know the company or the consulting firm that you're gonna partner with?

Do they know their stuff? And if they do, what is the evidence of that? Will they be able to unlock your core KPIs, and will they be able to, you know, help you drill down into those core KPIs once you are there. So we, you know, you see, we unlock the volume metrics.

We unlock the conversion metrics. We unlock the time metrics. So this is something that's, like, our bread and butter, and we have done it hundreds of times. But, again, if you wanna partner with someone, definitely do your due diligence because there's, like, a lot of people setting a lot of good promises.

And some of the people have a good intentions, but, you know, ultimately fail because of lack of expertise or lack of experience or maybe lack of just some kind of miscommunication. So I'm not gonna go into those because this is not full part of my role, but still wanted to share what we here as an authorization offer to you guys just starting your, engagement with us. This is the very first things you will get with us, and we'll, like, go much deeper. We have, like, comprehensive we operate in agile methods, so we operate in, you know, epics and sprints and product roadmaps.

So we are, like, good, but I'm getting, like, sales even though I'm not in sales. But, again, I just want you to think through this. And key takeaway, if you don't take anything away from this, just take this maturity level concept. Back to you.

We have a maturity level quiz on our website. So you can take this real fast, like, a quick and it's a ten questions quiz. And this will help you identify, you know, or what's your, stuff going on, and you also get a cheat sheet. So I recommend doing it.

Again, you don't have to buy anything from us. But because I met with, like, all of those ops professionals, I just wanted to give what I would do if I was in your situation. Me, personally, I would just hire a RevPartners and, you know, work with this awesome team. But you can, you know, work with someone who you trust.

And, yeah, that's pretty much it. So, like, this is one of the very different videos I've done. Probably, you won't see something like this, anytime soon. So, yeah, thank you so much for your time if you have watched till the end.

Thank you.