Alrighty. So I actually owe you, this from the argument. Basically, what happened, we covered volume metrics, we covered conversion metrics, and we covered time metrics. But I only covered the theory part of it.

Did not do any kind of demonstration. So I'm gonna make it correct. So basically this is a follow-up from my hug event. If you haven't watched it, you'll have to watch it in order to, you know, get context of what I'm, like, talking about in general.

Now, if you have HubSpot marketing, Hub enterprise, you can do directly in, customer general analytics. Just hover over, like, two stages, in between two stages. This, area between two stages. And you can see average time from previous steps to this one is twenty four seconds.

Of course, this is fake data, so it will be something like this. And average time from previous step is, like, seventy one days. So my activation, my onboarding is pretty bad. As far as the report, it's taking way too long.

If you have a specific need that you wanna automate and run some automation based on that time property or you wanna send that out in marketing list, then, we're gonna go to the next steps. But if you don't have marketing enterprise, then you will have to do it manually. So HubSpot provides out of the box two things to, properties with time metrics on the contact object. So let's go through them.

You search for contact properties, search for time.

So you'll get these two time between contact creation and the closed date and time between, deal contact creation to deal creation. So this is basically giving you out, you know, lead to or whatever, your first stage is. So in my case, lead to opportunity and lead to closed, one customer. So it's giving me these two time frame.

For other time frames, you'll have to build the calculation property. So it's fairly simple. You can just go to this, and then select anything. I'll use sales property, whatever.

And then time between let's say, we want time between MQL and SQL to measure, what's happening between our sales and marketing handoff, because that's like the most fun. So, and then you select calculation. You can do it conditional, but at this stage, we don't really need the, advanced builder, but you can do it, conditional. If you have certain conditions met, then you're gonna calculate.

So this can be helpful if you are running multiple go to markets. And not only running, but measuring that in HubSpot. So if you have a go to market field, so if go to market is this, then you, you know, calculate it this way or something like that. So you can, do those kinds of calculation.

But, that's not our so select duration. And instead of custom equation, select time between. Division will be selected. So my bad became a marketing qualified lead, and end date is became a sales qualified lead date.

And then you can add a condition if you want, but we don't want that and create. So that's pretty much it. That's how you create your calculation property.

And you can create it for all, like, every single specific state. Some of the, common ones from the right side of the funnel are time to life. So from customer to activation, activation to impact, and then impact to, lifetime value. These are like just my stages, but you get the idea. So these are on the CS side, and your CS team can take ownership of those things, and you can set internal analysis and all of that. So, yeah, that's pretty much it.