Hello, friends. Welcome to a tradition unlike any other. This is the RevOps MBA with Brian Kreutz.

The QBR brings the layer of data in between, and that's what I'm what I was saying earlier about if you can tie yourself to revenue or business impact, you're gonna be gold. And so what you do is you run a deep analysis on all the metrics from the last quarter and figure out how the projects that you were working on helped influence that and and how things that you've identified that need to get further optimized or further adopted or further fixed, that's when I'm gonna start working on. And so when you're able to say, we hit our revenue goal, part of that was the adoption of this new process, which increased the conversion rate, and you're showing the that that go up.

The p like, your CEOs, wow. I actually know what rev ops is now. They think it's just sitting in a Salesforce dungeon and building reports all day, and that's good it is sometimes. But if you're able to clearly articulate, this is my idea.

I got adoption. This is the conversion rate that went up. This is the sales number that was there. That is huge.

And then say, hey. I I think I can either increase it further or this other part of the customer journey can be optimized, and that's what I'm gonna do next.