Hello, friends. Welcome to a tradition unlike any other. This is the RevOps MBA with Brian Kreutz.

So let's look at the marketing go to market model. So this is a sales one marketing. So all of these layer on top of each other. And so the first one, most common one is inbound.

Right? Content SEO, SEM, events, community, searching and optimization, all that stuff. And the other side, we've got multichannel, multistep sequences. This can be an outbound prospecting approach.

It can be an ABM approach. It can be a, you know, a target target account approach. And so you'll see that these begin to overlay over the sales go to market motions to kinda combine the two. And so inbound, of course, can go, you know, over this entire horizontal line, But inbound is the primary marketing primarily market go to market motion for, PLG and even one stage, and then it goes into two stage two where there's really both approaches.

Once you get to two stage, there's the prospecting approach, and then build sales is all about account based marketing and then name accounts as target accounts. And so when we talk about go to market teams and alignment, everyone said marketing sales, CS, maybe fin ops, all the ops thing. If you guys are aligned on your sales go to market and your market go to market, it's not gonna work. If you're only relying on inbound and you're in field sales down here with this, it's you might not have enough deal volume to kinda hit your revenue goals.

Right?