Hello, friends. Welcome to a tradition unlike any other. This is the RevOps MBA with Brian Kreutz.

Then you've got the the if the amount changes from one month to the next, it's either an upgrade or downgrade or a churn. And when you're able to aggregate that, you're like, wow. I actually have a much better visual picture of my business, whereas previously, all the reports we have are just net new revenue. Right? It's just these things that go, like, here, and it doesn't show the fluctuations of your customers, especially for companies like ours, RevPartners and deal hub, that recurring revenue and retention of that recurring revenue is the only driver of our growth.

Yeah. And I think that in the old world, the net new revenue was the thing that everyone looked at that. We're talking about north star metrics. That was it. Right?

Oh, for sure.

Wasn't even a question. And I think over the last year, maybe even more terms like the NRR and what Doctor, whatever, net dollar retention and all these have become part of the kind of commonly talked about things. And those are the metrics we look at. Even in public markets, often, they'll look at they'll look at the net revenue tension, which really speaks to how much your existing accounts are growing, how much more your juice is speaking out of the fruits you already have. It's a changing world.

Yeah. I think the rise of sustainable business growth, I think, is gonna be huge.