Hello, friends. Welcome to a tradition unlike any other. This is the RevOps MBA with Brian Kreutz.

And I think you working at DealHub's a really good example is that you've got a product that can fit basically any business need, quoting wise, for any customer. It's so customizable. But because of that, it's really easy not to get an initial adoption because there's all these bells and whistles that you can include. But if you include too many and it falls flat, it's really hard to get that trust back. And so people spend three months building out every single custom pricing algorithm in DealHub and all the deal rooms, And then they do a one hour Zoom training and say, hey. We're done. And that's just not what reality is.

We're constantly learning. It's actually we're going off on a tangent here, but it's in in it's how when the iPhone came out and they did iOS, it was this walled garden. Right? You get what you get.

It's all here. And Android took a different approach where it's like, you can do whatever you want. And doing whatever you want is very flexible, but it then it gets you don't really it's not as intuitive. It's not so it's like that balance between between those two things.

It makes it very difficult.