What it is

Automatically enrich HubSpot company records with firmographic data like industry, headcount, funding rounds, and tech stack. It also uses AI to surface public information reps would normally have to Google, like revenue models, who the company serves, and other key context.

Why it matters

Manual research slows down reps and leads to inconsistent data. This play ensures every record is clean, complete, and ready for segmentation.

Impact

Faster routing, better personalization, and more accurate reporting so Sales and Marketing can align around unified and accurate data.

What it is

Fill in contact records inside HubSpot with everything from job titles and emails to work history, LinkedIn profiles, and skill sets.

Why it matters

Complete contact data enables better personalization and outreach. It also powers scoring models and territory planning.

Impact

Your reps know who they’re talking to before the first touch—reducing research time and increasing first-touch conversion.

AI outbound

Use AI to write tailored outbound messages by researching each contact, their relevance to your product, and the specific campaign. Playbooks are built around your product, personas, and use cases to ensure every message feels personal and on-brand.

Why it Matters

Generic outbound doesn’t work. This play helps teams scale outreach without losing relevance, so prospects feel like the message was written just for them.

Impact

Higher reply rates, better meetings, and less time spent rewriting templates or doing manual research.

What it is

Track active, stalled, or closed-lost deals for any changes that could help your reps re-engage. Get alerted when there’s a new funding round, leadership change, website visit, or relevant news tied to the company in the deal.

Why it matters

Deals often go dark without warning. This play helps reps stay one step ahead by surfacing new signals that could reopen conversations or speed up stalled ones.

Impacting

More revived deals, stronger win rates, and less guesswork on when to reach back out.

What it is

A structured way to build your Total Addressable Market list using Clay. Instead of enriching everyone at once, this play helps you define your ICP, pull in companies that match, and organize them into tiers based on fit and priority.

Why it matters

Low-quality lists lead to wasted spend, duplicates, and junk data. This play helps you build smarter, in layers, so you only pay for the data you actually use.

Impact

Lower data costs, cleaner targeting, and a list you can actually activate across outbound, ads, or ABM.

What it is

Use Clay to track buyer intent signals across multiple sources like social activity, to review sites like TrustRadius, job posts, and org changes. You can also monitor your TAM for shifts like leadership moves, new office locations, or funding events.

Why it matters

Signals help you reach out at the right time, not just to the right person. This play gives you a way to act on intent earlier and stack signals to prioritize who’s actually worth engaging.

Impact

Better timing, stronger targeting, and more consistent replies by reaching out when buyers are already showing interest.

What it is

Use Clay to score leads based on the data you already have. Apply formulas to rank companies or contacts by fit, intent, or engagement, so you know who’s worth prioritizing.

Why it matters

You can rank leads using data that actually reflects your priorities, without relying on preset scoring models.

Impact

Clearer focus on leads and a scoring model that matches how your team works.

What it is

Keep your CRM clean by using Clay to fill in missing fields and monitor contacts for changes like job moves or company closures. You can set Clay to auto-enrich or check for updates on a schedule, so records stay fresh without manual work.

Why it matters

CRMs get messy fast. Incomplete or outdated data slows down every team that relies on it.

Impact

Better data, fewer errors, and a CRM that reflects what’s happening with your contacts and accounts.

What it is

Connect Gong to Clay to pull in call recording data, then use AI to analyze what was said. You can generate recaps, spot urgency, highlight key objections, or extract insights that help the team take next steps.

Why it matters

Call notes get lost or buried. This play brings structure and visibility to conversations, so your team can act faster and smarter.

Impact

Clearer handoffs, better follow-ups, and a growing library of insights pulled directly from real customer conversations.

What it is

Set up monitoring in Clay to track job changes or promotions by watching LinkedIn profiles. You can track existing customers, active leads, or your broader TAM list to stay updated as people move roles or companies.

Why it matters

When someone changes roles, it’s often the perfect time to reach out, re-open a conversation, re-engage champions that moved companies, or update your records. This play helps you catch those shifts early so you don’t lose momentum or miss new opportunities.

Impact

Timely outreach, cleaner CRM data, and more opportunities from the people already in your pipeline.