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CRMs weren’t built for CROs

RevOps is the missing piece.

Your job is revenue. Ours is engineering the systems behind it. We connect pipeline, process, and performance so you can lead with clarity.

 

Colored cubes arranged in a hexagon

Why most CRMs are broken

CRMs weren't built to drive GTM alignment....and CROs pay the price.

Most systems are:

  • smart_toy
    Overengineered by consultants who've never worked a quota
  • database_off
    Missing a core data model
  • widgets
    Over-customized, under-adopted
  • currency_exchange
    Designed for project closeout, not product evolution
CRO Survival Guide Promo-1

The majority of CROs don’t make it to year two. Source 

Here's what you're up against:

84%

of reps missed quota last year. 67% didn't expect to hit it this year. Source

94%

of sales leaders say they're underutilizing their data. Source

39%

say poor data quality kills forecasting. Source

We've talked to CROs

What CROs ask for in nearly every call

  • umbrella
    Forecasts they can trust
  • online_prediction
    A shared data model that scales
  • balance
    Visibility across Sales, Marketing, and CS
  • settings_suggest
    Systems that actually drive behavior change

What they don't want:

  • dashboard_customize
    More dashboards
  • plumbing
    More tools with zero process
  • co_present
    Another training session with no stickiness
  • left_click
    More data they can't act on
info

In other words

They want to scale without five unicorn hires—and clarity without spreadsheets.

The stats don’t lie

38%

Higher win rates when sales and marketing are aligned. Source

15%

Improvement in budget planning when attribution is accurate Source

35%

better responsiveness when teams adopt agile GTM strategies Source

10-15%

Revenue lift from dynamic pricing strategies. Source

Up to 15%

Profit boost when big data is applied correctly Source

The Revenue Performance Model: See your whole revenue Engine

Your job doesn’t stop at Closed Won. We help you visualize the entire revenue journey so you know where to act, not just where things end.

 

 

The full funnel we map:
Attract → Educate → Select → Activate → Impact → Expand

Stages we define

Sessions, Leads, MQLs, SQLs, Opportunities, Closed Won, Leads, MRR/NRR, Churn, Expansion, Cross-sell, Upsell

Identified
Attract
Interested
Engaged
Educate
Priority
Select
Committed
Ready
Activate
Recurring
Impact
Impact
Maximum
Impact
Expand

Where CROs Focus

You don’t need to own every stage, just the ones that drive revenue. Here’s where CROs typically operate.

Select

SQL to Opportunity conversion rate.

Activate

Forecast accuracy, sales cycle, average deal size

Impact

MRR, NRR, Churn Prevention

Expand

Expansion revenue as % of total

 

Non-negotiable KPIs

  • Pipeline coverage ratio
  • Forecast vs. actual
  • Win rate by stage
  • Revenue per customer
  • Gross and net revenue retention

How We Start

We don’t start with a guess. We start with proof. We audit what’s actually happening inside your funnel so we can fix what’s broken and scale what works.

GTM Survey - Booster Pack

GTM Survey

A quick-but-powerful intake that maps your go-to-market reality:

  • Who your ICPs actually are (not who you think they are)
  • How you segment revenue
  • How Sales, Marketing, and CS define funnel stages
  • Where your critical data lives (and where it’s leaking)

The goal? Fix alignment before you build.

R.E.D. Revenue Engine Diagnostic - Booster Pack

RED: Revenue Engine Diagnostic

This is your RevOps MRI. We scan your funnel, uncover broken KPIs, and pinpoint where handoffs fail.

We map:

  • Stage-by-stage ownership
  • KPI blind spots
  • Adoption gaps

Then we hand you a 90-day RevOps action plan that gets your funnel firing.

You’ll know exactly what to fix and where to start.

Playbooks that CROs actually want

Get real-time visibility into pipeline accuracy and rep pacing

Spot risk. Celebrate wins. Act fast.

Align finance and ops around MRR/NRR reporting

Align finance and ops around MRR/NRR reporting

CRO Wins you can't ignore

coc
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Kadence
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VCFO
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Midtown Athletic Club
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Don’t Build the Team. Borrow Ours.

Hiring a RevOps unicorn is expensive. Hiring a full team is unrealistic. 

That’s why we give CROs a ready-to-run pod that delivers strategic clarity and real execution without the overhead.

RevOps Strategists

Owns your GTM blueprint, funnels, and forecasting models.

Technology Team

Builds the automation, workflows, and reporting backbone.

CRM Admin + Data Analysts

Keeps your data clean, systems running, and insights flowing.

The Elite choice in GTM excellence

But you need more than Elite. You need exceptional. 

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5.0
Star Marketplace Rating
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250+
HubSpot Directory reviews
database
150+
CRM migrations
RevPartners + HubSpot = Love

RevPartners gives you access to the best possible talent in the HubSpot ecosystem. We've done the work. Now let us show you. 

HubSpot Elite Badge 2

Less than 1% of HubSpot Partners achieve Elite status. RevPartners is the fastest to do it. Ever.

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CRM Implementation Accreditation

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Solutions Architecture Design

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Platform Enablement Accreditation

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Custom CRM Integration Accreditation

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HubSpot Onboarding Accreditation

HubSpot CRM Data Migration Accreditation

HubSpot CRM Data Migration Accreditation

HubSpot Service Implementation Accreditation Badge

Service Hub Implementation Accreditation

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Platform Excellence Impact Award Winner 

AICPA SOC Compliance Badge

AICPA SOC 1 and SOC 2 Certified

From survival mode to promotion track

No matter your revenue goal, we can help you get there.

Most CROs don’t fail because they lack talent. They fail because they lack visibility and a system to scale what’s working.

We give you both.

Because when you stop reacting and start executing,you don’t just get peace of mind. You get promoted.

Schematic - Rocket