It's not magic. It's RevOps as a Service.
Operationalize your success to achieve the fastest time-to-value from your Sales, Marketing, and Customer Success teams with fractional RevOps services.
What is RevOps as a Service?
Fact #1
Every company does revenue operations.
Fact #2
Most companies don't have anyone dedicated to it.
Fact #3
Finding, hiring and retaining in-house RevOps pros is difficult & expensive.
Conclusion
Most companies are doing RevOps poorly due to a lack of focus or expertise.
Solution
RevOps as a Service.
Outsourced, seasoned revenue experts, who treat your CRM like their own.
More value. Less risk.
Meet your new fractional RevOps department
Better than a Unicorn hire — gain access to diverse teams of experts ready to tackle any configuration challenge.
RevOps Strategists
Your RevOps Strategist will strategize, recommend, configure HubSpot, and train your teams to maximize adoption.
RevOps Technologists, Developers, & Super Admin
Technology experts whose mission is to migrate, clean, transform & organize data to align with your revenue strategy.
Playbooks, AKA the "Center of Excellence"
Dedicated to developing and documenting RevOps processes for repeatable success.
Partner Experience & BizOps
We're committed to your success. Our PX team provides strategic support to keep your RevOps initiatives on track and drive meaningful results.
Growth Marketing
Supplement your marketing team with growth experts to fill your funnel with qualified leads.
The RevOps Maturity Model
OUR SECRET SAUCE
FACT: All companies are on a journey to RevOps maturity.
FACT: Most companies are not progressing efficiently.
Where do you stack up?
Plus, get a download of the RevOps Maturity Model Cheatsheet!
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conditions Level 1
Organize Process and Integrate Data
Purpose
Integrate critical data sources and adopt business processes in a CRM built on a core data model
Endstate
- HubSpot CRM integrated with core 3rd party applications
- Revenue Mapping + data built in the bowtie model
- Foundational RevOps Playbooks have been built in the CRM
- Process are adopted and performed in the CRM of record
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map Level 2
Measure Primary KPIs & Develop Key Insights to drive performance & product roadmap
Purpose
Answer core questions about the performance of a company.
- Is the Core Data Model set up correctly and have users adopted foundational RevOps Playbooks?
- Is this business going to hit their revenue target?
Why or why not?
Endstate
Primary KPIs: Ability to accurately measure the Bowtie Data Model for historical performance.
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follow_the_signs Level 3
Tactical improvements
Measure Primary KPIs & Develop Key Insights to drive performance & product roadmap
Purpose
Drive business performance through frequently reviewing Primary KPIs & prioritize secondary KPIs to build
Endstate
Prioritization, Focus, and Training
- Prioritize which Primary KPIs to partition in Level 4
- Identify high-level revenue leakage in the business
- Train revenue teams on how to address revenue leakage
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account_tree Level 4
KPI drill-down
Secondary KPIs: Partition data further to drive deeper level insights and forecasting
Purpose
- Answer critical business questions for why business will achieve their Primary KPIs goals.
- All of the Primary KPIs can be partitioned into 4 additional categories to answer the core question of “why” a particular metric will not be reached.
Categories: Answer the Who, What, Where, When
Endstate
Resulting in Secondary KPIs to further identify why a company will or will not hit their goal
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person_celebrate Level 5
Total Revenue Visibility
Complete visibility into revenue engine
Purpose
Execute revenue plan; pivot quickly based on data
Endstate
Prediction, Prioritization, Focus, and Training
Historical: Pinpoint precise revenue leakage in the business, train revenue teams on how to address revenue leakage, utilize Growth Playbooks or best practices to drive business performance and growth.
Future: Utilize Primary and Secondary metrics to predict future performance, pinpoint revenue leakage mid cycle rather than reviewing in the rearview mirror
The science of Revenue Operations
RevOps is the science of sustainable growth.
Looking at revenue with a scientific approach allows for sustainable growth.
APPROACH
The RevPartners way
100% Stewardship
You need someone who will treat your losses like their own, not just your wins.
Forward Momentum
You can't afford to be reactive. It's not okay to overpromise and underwhelm. You need a goal and a plan to get there.
Clarity Creator
If you don't know what's happening, you can't make informed decisions.
Servant's Heart
Your RevOps team needs to know the pains and needs of every team in your business. Revenue is a team sport.
Fail Forward
Not every action is going to drive growth. Being able to recognize, accept, learn and pivot is key.
Do Your Best, Not Your All
Recognizing that your RevOps department needs different skills and not expecting one person to be perfect at all of them.
RevOps FAQs
What is RevOps?
It is the science of sustainable revenue growth.
Why does my company need Fractional RevOps Services?
Whether or not you know it, you're already "doing" it. But doing it correctly, you can:
- Replicate and repeat revenue growth
- Implement growth strategies across the revenue cycle
- Find data collection methods and behaviors.
No, really, why does my company need Fractional RevOps?
Great question:
- Impartial expert: When there are no politics at play, the revenue is the guiding light.
- Broad expertise: Sometimes you need a strategist, sometimes you need an admin. It's difficult and expensive to find one person to do both.
- Save money: Less expensive than hiring a full time in-house team of RevOps pros
- Save bandwidth: Frees up employees to focus on other projects
- Peace of mind: Seasoned professionals manage your RevOps
We already have an employee with the word 'revenue' in their job title...do we still need RevOps as a service?
It's highly unlikely that person is an expert in all things RevOps.
It's highly unlikely that person is a wiz at analytics, tech stack alignments, lead and
demand generation processes, and optimizing customer-focused activities.
Bottom Line: If they're not a GTM guru and a model forecasting magician then it's time to
find a team of dedicated RevOps pros.
