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Revenue Operations Fundamentals

Shift from siloed chaos to scalable growth with this practical fundamentals deep dive, perfect for growth-minded Go-To-Market (GTM) practitioners, RevOps professionals, and aspiring revenue architects. 

Stop fighting department silos and start building a predictable revenue machine by mastering the foundational principles of RevOps strategy. This course provides the roadmap to transition from chaotic, manual processes to a holistic data model, ensuring your tech stack accelerates efficient growth from the first lead interaction to cold hard cash.

  • Break Down the Silos

  • Operationalize Your Data

  • Audit & Optimize Your Tech

  • Engineer Predictability

Ready to build your own predictable, sustainable revenue generating machine? Enroll now! 

RPX Badge - RevOps Fundamentals

$299

  • theaters
    ~3.5 hours of video
  • diversity_3
    3 classes
  • auto_stories
    11 chapters
  • assignment_turned_in
    11 practical assessments
  • strategy
    RPX Certification

Stop patching leaks. Fix the foundation and start engineering growth.

RevOps isn't a one-and-done project — it’s a strategic progression of optimizations that requires a bulletproof foundation to turn your CRM into a predictable machine built for scale. If you’re ready to pop the hood on your revenue engine and replace "best guesses" with a disciplined, lead-to-cash methodology, this is your blueprint. 

You’ll walk away with a battle-tested framework to align your GTM motions, stabilize your tech stack, and turn your CRM into a predictable machine built for scale.

Class 1: Introduction to Revenue Operations 101

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RevOps 101

4 videos | 4 Knowledge Checks

Time: ~1 - 1.5 hours

  1. The Purpose & Foundation of RevOps
    15 minutes

  2. Operationalizing Metrics
    10 minutes

  3. Leveraging Technology & Automation
    15 minutes

  4. The Impact of Revenue Operations on Growth
    20 minutes

Stop the manual waste and align your departments around a single source of truth. This class defines the core purpose of RevOps and introduces the Revenue Engine Framework, teaching you how to transition from siloed departmental goals to holistic, shared KPIs that drive real profit.

Topics covered include: 

  • The Revenue Engine Framework: Master the 7-layer building blocks of RevOps, from your business model up to foundational optimization.

  • Unified Metrics: Learn why clarity is key by establishing shared definitions that stop the finger-pointing between Marketing and Sales.

  • Strategic Tech Deployment: Audit your tech stack to ensure your automations are force multipliers for good processes, not accelerators for bad ones.

  • The RevOps Flywheel: Implement the four-stage loop (Organize, Adopt, Report, Optimize) to turn one-off projects into a continuous growth engine.

Class 2: Deep-Dive: Business Models & GTM Maturity

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GTM Models & Maturity

4  videos | 4 Knowledge Checks

Time: ~1 - 1.5 hours

  1. Go-To-Market Strategic Foundations
    15 minutes

  2. The GTM Maturity Framework
    25 minutes

  3. The Path from Tracking to Forecasting
    25 minutes

  4. Unlocking Ultimate Growth Potential with Full Maturity
    20 minutes

Move beyond "chaotic growth" by identifying exactly where your business sits on the GTM Maturity Framework. Align your operations with your specific business model to create a roadmap that moves your organization from data silos to full financial transparency and repeatable growth strategy. In this class, you will learn how to diagnose your company’s current stage and precisely what steps are required to unlock predictable forecasting and compounding revenue.

Topics covered include:

  • The 5 Levels of Maturity: A step-by-step guide to moving from "Immature/Siloed" data to "Total Financial Transparency" where GTM and Finance are in perfect lockstep.

  • Hindsight, Insight, & Foresight: Learn to use data to not only see what happened in the rearview mirror but to predict exactly what will happen on the road ahead.

  • Secondary KPI Partitioning: Master the "Who, What, Where, and When" of your data to perform surgical diagnostics on your funnel performance.

  • NRR & The Compounding Engine: Master Net Revenue Retention and turn existing customers into your most profitable revenue source.

Class 3: Go-To-Market Motions

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GTM Motions

3 videos | 3 Knowledge Checks

Time: ~1 - 1.5 hours

  1. Defining Go-To-Market Motions
    20 minutes

  2. GTM Motions Expanded: Deep Dive
    30 minutes

  3. Blending Go-To-Market Motions
    30 minutes

Connect your "how you sell" directly to your data model by dissecting the most common Go-to-Market motions used by top brands. You’ll learn to customize your RevOps structure for different sales cycles, defining the specific milestones and operational triggers required to support a specialized, high-performing revenue team.

Topics covered include:

  • GTM Motions Dissected: Understand the mechanics of PLG, Marketing-Led, and the four distinct Sales-Led variations.

  • Strategic Blending: Learn how to manage the messy middle of the customer journey where motions overlap, such as the handoff from a free trial to an Enterprise AE.

  • Specialized Team Support: Define the specific roles Marketing, Sales, and Success play in each motion — from broad inbound volume to hyper-targeted segmentation.

  • Operational Milestones: Move beyond labels to create measurable CRM triggers that signal when a customer is ready for an upgrade, a handoff, or an expansion conversation.

Meet your instructor

Nikki Avatar + Background

Nikki is a strategist, storyteller, and the Product Marketing Manager at RevPartners. After years in the trenches as a RevOps Strategist, Nikki has architected roadmaps for everyone from multinational telecom giants to lean non-profits. With a decade of experience, she treats RevOps as the science of sustainable growth and the art of clear communication. A published researcher and creative at heart, Nikki is known for her bold style and infectious energy. When she’s not engineering revenue engines, she’s likely traveling the globe or sketching her next creative project.

Nikki Sneed

RevOps Product Marketing Manager, RevPartners

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