Modules
Class 3: RevOps--Out of the Box
Transcript
Hello friends. Welcome to a tradition unlike any other. This is the RevOps NBA with Brian Kreutz.
The MLB baseball season is here. It's finally springtime. And it got me thinking about one of my favorite books and movies, Moneyball. I'm a huge baseball fan and was very interested in the early two thousands, the Oakland A's, and how they used what they call sabermetrics or what they're called now to, enhance their chances of winning games without superstars on their team.
Then I thought about how that could apply to revenue operations or any kind of operational domain that you have. And so the Oakland A's believed that they could create a systemized process that they could teach, operate, and execute on to help them win baseball games. They also knew that they could measure this so that they could track and figure out exactly how to repeat this success over and over again. And so they believe that they could come up with a strategy, teach that strategy, execute on it, apply growth to it, and repeat it over and over again.
Well, what does that sound like? It doesn't really sound like baseball. It sounds like business. And so that's what we're trying to do quarter over quarter, month over month, year over year.
So all these new processes that we're rolling out in the start of the new year, we need to systematize them, be able to track them, measure them, track the growth of them, and apply them over and over and over again. And so just like an MLB player might take a hundred ground balls or hit a hundred, kits during batting practice, we have to do the same thing over and over again. We need to move deals through the pipeline over and over again. We need to qualify leads over and over again.
And so that kind of systematization that helped the Oakland A's, achieve some success, with lower payrolls in the early two thousands is exactly how we can achieve a success in business with sometimes not the biggest budgets or things like that. So with this in mind, what are some things that you currently have that you can maybe operationalize or systemize or build upon that would, create winning strategies over and over again. Are there things that you're currently doing that lack adoption that if they had it, you might be able to track it better, you might be able to get accurate data, you might be able to look at that data, analyze it, and actually apply strategies to to grow that metric or that process or that data point.
And talking about baseball, but what other non traditional domains use revenue operations type of strategies? Or what other domains started these strategies that we're using now today in business? Think about your daily life, your rhythms, your habits, your your structure.
How can you apply that to your work life to see if you can build the same habit structure and rhythms to improve one percent over time and really reach that maximum impact?