Skip to content
Contact Us

Revenue Performance Modeling

Master the Science of Growth with Revenue Performance Modeling.

Designed for Go-To-Market (GTM) leaders, RevOps executives, and data-driven revenue professionals, this course replaces guesswork with engineering.

You will move beyond the limitations of the traditional funnel to implement the Revenue Performance Model™ (RPM) — a functional, lead-to-cash framework that tracks the entire customer journey, including retention and expansion.

By mastering specific volume and conversion metrics alongside diagnostic KPIs, you will learn how to build a single source of truth in your CRM that identifies exactly where growth is stalling.

RPX Badge - Revenue Performance Modeling

$299

  • theaters
    ~3.5 hours of video
  • diversity_3
    3 classes
  • auto_stories
    10 chapters
  • assignment_turned_in
    10 practical assessments
  • strategy
    RPX Certification

Stop guessing. Start engineering strategic growth.

If you don't know what's working, you can't fix it. This course provides the clarity and activation needed to turn your CRM into a true revenue engine.

Most companies lack the visibility to know for certain what is preventing growth. This course moves you beyond the limitations of the traditional funnel — which ignores retention — and equips you with the Revenue Performance Model™ (RPM) to translate metrics into choices that move the business. 

Class 1: Introduction to Revenue Performance Modeling

engine Template (25)-4

Intro to RPM

4 videos | 4 Knowledge Checks

Time: ~1 - 1.5 hours

  1. The Problem + Solution
    15 minutes

  2. Funnel vs. Flywheel
    15 minutes

  3. Non-Recurring RPM
    20 minutes

  4. Primary KPIs
    20 minutes

The class introduces the Revenue Performance Model (RPM) — a framework for understanding, reporting, and improving company revenue performance through visibility, activation, and clarity.

Topics covered include: 

  • Revenue Engine Framework
  • Growth Challenges
  • Purpose of the RPM
  • Revenue Types
  • Growth Flywheel
  • Key Components of the RPM

Class 2: Deep-Dive: Non-Recurring + Recurring Revenue

school Template (25)

Non-Recurring + Recurring

4  videos | 4 Knowledge Checks

Time: ~1 - 1.5 hours

  1. Data Analysis: Non-Recurring RPM
    25 minutes

  2. Recurring RPM
    25 minutes

  3. Data Analysis: Recurring RPM
    15 minutes

  4. CRM Tracking + Secondary KPIs
    20 minutes

Move beyond surface-level tracking by mastering the transition from acquisition funnels to compounding revenue flywheels through the lens of Net Revenue Retention (NRR).

This class equips you to architect a sophisticated CRM data structure, using Secondary KPI partitions to diagnose root causes and prescribe the precise operational fixes that drive exponential growth.

Class 3: Usage-Based + CRM Implementation

engine Template (25)-3

Usage-Based + CRM Implementation

2 videos | 2 Knowledge Checks

Time: ~45 mins - 1 hour

  1. Usage-Based RPM
    25 minutes

  2. Company Examples + NRR Differences
    20 minutes

This final class teaches you how to architect a "usage flywheel" — from managing billing tiers and passive expansion motions to solving the technical data hurdles required to bring real-time product consumption into your CRM.

This final module integrates the Non-Recurring, Recurring, and Usage-Based frameworks, providing you with a universal language for growth and a certification that proves you can architect revenue engines for any business model.

Meet your instructor

Brian Kreutz (1)

Brian has spent over a decade in the world of RevOps. From working as an individual contributor to co-founding a SaaS startup to now advising high-growth companies, Brian has seen it all. He’s a proud CRM Admin, world traveler, and craft beer connoisseur, but most of all, he loves helping people and companies drive business performance through RevOps and their CRM.

After working with and advising over 100 companies, he is a seasoned leader adept at driving business growth. Currently, as Director of Product at RevPartners, he specializes in crafting and executing holistic revenue strategies for scaling companies.

Brian Kreutz
Director of RevOps Products, RevPartners

Connect on LinkedIn

Want help implementing what you've learned?

Talk to our team about what RevOps as a Service can do for your business.