It's me. And no, that is not. It's like a super awkward way to say hi because in 02/2015, hello was the song all of us were belting in our cars. In 02/2015, TikTok wasn't an app. It was a song by Kesha. And we were having our debates online, but they looked a little bit more like, is that dress black and blue or gold and white? I still see gold and white. And in 02/2015, I had already spent nearly a decade generating leads because that was the name of the game. Didn't matter how you got the pipeline, you just had to get it done. And one of my favorite tactics was what I like to call, um, um, assumption based marketing, ABM. We would take, like, this massive list, and we would smile, and we would dial. And if you got somebody to pick up and have a conversation, guess what? You got paid. And you get paid again if they signed up for an event, and you got paid even more if they showed up for that event. And the holy grail in 2015 when it came to selling was the white paper download. Because if somebody filled out a form, well, well, they were obviously gonna buy from you. And we were stuffing content calendars full of blogs that were written for robots and not humans. Selling in 2015 was treating people like leads, not humans. And y'all have heard that all day today. But that approach, what that approach does yeah. You might, like, close the deal in the moment. You might get paid. But that business, it won't last because it doesn't actually build trust. And trust without like, business without trust is literally nothing. Trust is the difference between pipeline that looks really good on paper and revenue that sticks. Trust is the difference between somebody buying your product once and them buying your product for life and then telling all their friends about it. Trust is the difference between getting attention and having influence. So if you wanna stop selling like it's 02/2015, then you have to start building trust. And that starts with remembering that they're not just leads. They're people. They're people first. And we, the people, we have evolved. You've heard it all today on the stage. We are so inundated with messages and DMs and dings and deadlines. And our deadlines have deadlines, and it all is focused on a transaction. How many of you have in have inboxes or DMs full of people who have reached out to you trying to sell their product and they don't even know your name? You know how many times I get recruiters asking me if I wanna send a entry level sales job? Do you like, you know what I mean? It's like nobody is taking the time. They're just sending out the message, and that counts as what? It's noise. Trust that we've been talking about all day today, it seems like it's this thing that's, like, so hard to get and so hard to earn. And then some of that is it's true. But at the root of it, how do you get trust? It is by making a connection with somebody. So in the air of not being too cliche, I would like to connect with you all a little bit before I do my job. And my job today, just so that we have shared language, is not to generate leads. My job today is how to teach you how to use trust to earn it and then scale it. But first, let's connect. In 02/2016, my life went on complete pause. I went into labor at twenty four weeks. And for those who don't know, most babies need like 40 before they make their grand appearance. So I was suddenly living at the hospital, could not leave my bed. That was my life. And back then, doesn't seem like that far away, but there was no streaming on the hospital TV. So I was stuck watching HGTV, reality TV, wheel of fortune, like, you name it. And there is only so much of that content before your brain starts to feel like it's turning into complete mush. And as you can imagine, I was dealing with a little bit of uncertainty during that time, little scared about what was about to go down. And so I started listening to podcasts. Andy Stanley, anybody? Gotta tell you, that guy cut me out of some dark times. But But I started listening to podcasts as a way to stay connected, as a way to keep learning, and as a way to feel, like, grounded during, like I said, a super uncertain time. Fast forward a few weeks, and my daughter is born, but we are living at the hospital still. It's just the NICU. And I start looking outside the four walls of this hospital and I'm like, I gotta start making some money again. Gotta start generating leads. And at that time, serendipitously, I had a friend reach out to me, Jim, and he said, hey. I'm getting ready to launch a brand new company. Will you help me? I was like, okay. Let's do it. You know, who's gonna pay me, like, $20 an hour and I could work wherever and whenever I wanted? Solid deal. The way that he wanted to go to market to launch his company was using a podcast. Now I had just fallen in love with the medium because as I said, it kept me out of some dark times. I felt connected to the voices that were speaking to me. So I was like, yeah, let me figure out how to do this podcast thing with you. Within six months of him launching that podcast, alongside the launch of his brand new company, he generated over 6 figures of revenue. Not pipeline that looked pretty on paper, like actual dollars and cents. So why did that work? Well, three reasons. One, he used his podcast as an opportunity to talk to people that he wanted to build a relationship with. You cannot build trust unless you have a conversation with somebody. So he used his podcast as an opportunity to learn from people he wanted to have a relationship with. He used his podcast as an opportunity to hear what they thought about, to hear how they talked, to use the words that they used so that they could have shared language, shared understanding. The second thing that he did is because those conversations were recorded and back then sounds so silly to say back then because we're not talking about, like, the eighteen hundreds. But back then, um, AI was not like a thing. So but you could. You could take that long form conversation and manually, you could turn it into other pieces of content. And what that did is it created a consistent message that was going out across all of his channels. And we heard earlier today that consistency creates trust. So he was consistently putting his message out there without people even having to ask. Now, because he was creating that short form content and he had guests on his show, guess what his guests did? Well, they shared that message. So their peers saw that they were on a podcast and he was getting access to their audience as a result. And then the third thing or five, depending on how you're tracking my numbers there. But the third thing that happened as a result of him doing that is that he created a platform not for himself, but for his guests to share their story. And so when we think about the opportunity to create connection as a building block to building trust, it starts with what Donald Miller just taught us. It starts with story. In the nineteen thirties, soap companies, guess what they wanted to sell? Soap. They didn't go door to door and show the women, because women at the time, housewives, were the primary household buyer. They didn't go door to door and show how sudsy their product was compared to their competitors. They didn't interrupt her. They found out where she was already spending her time. They got to know her and understand where she found entertainment during her days. Back in the nineteen thirties, we listened to radio, and there was a drama program that these housewives loved to listen to. Soap operas. The soap companies put their brains together, and they said, let's meet these women where they are. And they branded what we all now know as soap operas. In the nineteen hundreds, only 7% of the American population brushed their teeth. So not only do they have to sell a product that no one wants or uses, But they have to educate the market on why they should brush their teeth. What they didn't do was launch a anti cavity campaign or a pro gum health campaign. Instead, Claude Hopkins, who was like the advertising marketing, I guess you could say, genius behind it, he talked to the product company and he said, we gotta make this thing transformational. We gotta sell something that's tangible. So what they did is added the tingle. You know that minty freshness that you feel when you brush your teeth? Completely non functional. That tingle conveys a feeling. It tells a story that you have, you are a success, that you are confident, that you are clean. Within a decade, the market adoption went from 7% to over 80%, which, uh, what was his name? Doctor Schultz told us that if it's 80%, that means everybody's doing it. So within a decade, that happened. So he sold a feeling that transformed our everyday habits. Many of us brush our teeth more than once a day now. You see, story go back to Donald Miller for just a second. But the reason that I ended the story with Jim about sharing story is because story is a powerful connector. Story is so powerful that it actually activates parts of our brain that are tied to memory and empathy. And it creates this unique bond between the storyteller, your brand, and the listener, your buyer. That bond is so powerful that it has the power to change frame waves. So if you can create connection and build trust, that trust is going to inspire action. And isn't that the whole point? Get people to do something. Now scaling that trust, that is strategic. And I have learned that scale is kinda like the word scale that people love in the tech industry. So I am going to teach you how to scale that trust. But before I spill the tea, you have to do some work for me. But really, it's for you. So what I would love for you to do is if you're sitting here and you're thinking to yourself, I'm hearing everybody today. Trust is suddenly becoming like the new authentic. Right? It's the word everybody likes. I want you to actually think about what trust would do for your company and if you could scale that trust. I want you to imagine if. I want you to define your theory of victory. If you were able to apply all of the things that you're learning today, what would that do for your company? Write it down. I'll give you some pointers just to help you. Imagine if you had a team of, let's say, six, and they outperformed a team of 60. Imagine if all those enterprise logos that we're all thirsty for showed up without you having to ask them to. Imagine if fill in the blank. Imagine if your close rate went from, I don't know, 30% to over 60% in less than ninety days. What would that do for your company? I don't see everyone writing, but it's fine. It's your company. Uh, here's the formula, and I'm gonna walk you through it. People first, plus media driven, the x factor, the multiplier of AI. The other thing I've learned is that you cannot talk in 2025 without mentioning AI. Probably gonna name my next kid AI. That's where we're at. And the thing I want you to think about here is that this is an order. This is a formula that you have to follow in order. A lot of times, companies are starting with AI and they're wondering, why do I sound like a sea of sameness? Or why is no one excited about what I'm doing? Why would they be? Or I see people start with media and then they say, who should I have hosted? That's the wrong question to ask, my friends. You do not start with media. You start with people. K. If people aren't at the center of your brand, guess what you don't have? You don't have a brand. You have a commodity. Your message can be mimicked. Your tech can be completely ripped off. Your people are your last and truest differentiator. Now I'm not gonna, like, take the rest of our time about how beautiful and wonderful each of us are, but we are. But that is the truth. The other way I like to think about this is that if people think your people are cool, they will think your brand is cool. I will say that again. If people think your people are cool, they will think your brand is cool. We never leave high school. And when I say cool, it's kind of like beauty. It is in the eye of the beholder. So cool is defined based on you and what you think is cool. Now I love to say these types of things, but I know I've got some people in here who are like, cool, sounds pretty, show me the stats, back it up. 84% of buyers start their purchase process with a referral. Because, duh, a, it's easy, but I'm definitely going to ask somebody, who do you use? And I'm going to probably just use the person that they told me because I already trust the person I'm asking. 83% of the buyer journey begins or happens rather before a sales conversation ever takes place, which means they have already decided whether or not they like you. They've already decided whether or not they're going to probably trust you before you even open your mouth. And by the way, I'm not gonna go on too much of a tangent here. But if you are implementing the AI first strategy and depersonalizing all of your messages and DM ing the crap out of people, you are ruining your brand. Because all it's telling me is that you care about a transaction, and you could care less or couldn't care less, however you're supposed to say that. You could not care about me as a human. So why in the world would I take the time to care about you? There is no mutual respect. Game over. Let me bring this to life. $400,000,000 company that we have the opportunity to work with. They have multiple products. They have acquired multiple companies. They have been around for over fifty years. They are the player. K? They, um, have deep rooted relationships. And what they started to notice is that they were losing their best clients. Now, like, hold up. Why are we like, we've been around. Like, we are that girl. You know what I mean? Like, we have been here or guy, whatever. But, um, sorry. That totally distracted me. But but, anyway, so they start losing to their competitors. And their competitors, by the way, are smaller, can't offer as much services, can't offer as much of the product. Like, they just can't, but they're winning. Why? Because this company was leading with product, and your product has no soul. So what did we do? Well, by applying our little formula here, we started with their people. And we say, who are the people in your organization who are talking to your customers? Who already have influence with the people that you ultimately are working with? Who are those people? Who are the people who have deep domain expertise into the products that you sell within the divisions that you're in? Who are those people? And they rallied them up. And we built, for all intents and purposes, a creator program within the four walls of that organization. That looked like investing in a beautiful studio in Burbank, California, First of all. Beautiful setting, beautiful views. And it looks like identifying each of those people's unique point of view, their unique style. It was not like, hey, you have to host a podcast. You're our podcast host. It was no. What are you really good at? How do you show up in the most authentic, which is a good use of that word? What is the way that you show up most authentically? And then they designed around those people. And what started to happen is that their brand started coming back to life, and they had consistency across all of their channels that supported one cohesive message. And their customers started to see them as people first. And their services side of the division, which was free, by the way, started to become the thing that people were asking for when they were talking to their competitors or when they were onboarding to the products that they bought. So what's the service look like? I really wanna be working with Bishop. I really wanna work with John. The people became what people said yes to. So with that behind us, I told you my job today is to teach you. I'm not gonna just give you all this theory. I feel like you have had three hours of solid exposition on what we're gonna talk about today. Now at the top, we're gonna be building this graph, by the way. So over the next little bit here, we're gonna be building on this, and I'm gonna share stories along the way to help illustrate this more tangibly. Brand story. I'm so glad I wrote brand story, and Don Miller, like, supported everything that I said because how embarrassing would that be? Um, but if you don't know who you're for or why you exist or what problem you are solving in the world, you can't write the story. Now you can make some guesses just to get it out there. Sure. But you have to have your brand story defined. Underneath your brand story, you can have content pillars that support that message. Now some companies, this might be skinnier. And in some companies, you might have one of these for every single division. It literally just depends on what we're working with. But I'm telling you, this works. And I know it works because I have been doing this since those days of 02/2016. Um, but we've been working with hundreds of brands to help them implement this. And all of those imagine if moments that I shared with you, those are not from my imagination. Those are actual use cases of the clients that we have worked with. So I feel very confident in telling you that if you implement this and you follow my formula that I'm going to continue walking you through, you will not only build trust, but you will you will be able to scale that trust. And I will not step off this soapbox and go on another one, but I will take a tiny step down because I do want to say, you can scale trust. What you cannot scale is personalization. Y'all can challenge me on that later. Brand story. Content pillars underneath that, those are the pillars that support you communicating that brand story. If your CEO says, how do I know If everyone is saying the same thing across all of our channels, how do I know? You show him this. You say, because, boss, we figured this out. Remember? And she'll go, oh, yeah. That's right. We're good. Develop these content pillars. Underneath that, because we're going people first, we're gonna talk about who this is for. Who who are we creating this for? Who are we serving? Who are we helping? Whose life are we transforming? And then underneath that, again, because we're going people first, is we are going to identify the voices that we have access to who can bring our story to life, who can bring our go to market to life, who bring our brand to life. And so you could have internal voices on this across all three of these. You could have external voices on two of these. But the idea here is that you are identifying the people who can speak to the person that has a connection to the content. The other thing I put on here is I'm gonna talk about external voices in a second, so we're just gonna, like, sandwich that one. CEO. How many of y'all are CEO or a founder? How many of you have a regular mechanism for communicating with your team? You do? Okay. Not enough. Raise their hand. If you are a CEO or a founder, you are the chief storyteller. I know that sounds really lame and, like, but it's true. You are the keeper of the story. You are the you are the creator as it is being written. It is your job to communicate that consistently all the time. And I know that sounds exhausting because it kind of is, but that is what you have to do. And I also wanna say, I am not coming on stage to say you have to start a podcast, because you might not. K? But if you are the CEO, you should decide what makes sense for you so that you can speak consistently across your organization and externally. In the middle, we've got external voices. This is one of my favorite things because we have a people first approach. We are identifying creators within our organization that we can elevate, that we can bring to life. Our CEO is doing their job, and they are being the chief storyteller officer in a way that is sustainable and authentic because we added that asterisk. But an external voice, what can an external voice do for you? Let's go back to our little friends that I didn't mention, but the company that was having a little bit of a problem. One of the other things that they needed to do is they needed to launch a new product to the marketplace. And that new product, they'd had no audience for. So they had no trust. They had no reach. So instead of us going, who in your organization can we build up as a thought leader? That is sometimes appropriate. But who can we do that? Because we have got to move quickly in getting this product adopted, and we have no audience. So we looked for an external voice who already had credibility, who already had connection and relationship, who already had trust. So if you are in a situation where you're like, I gotta grow an audience and I have no audience, you can look to external voices to bring it to life. Now, I teed this up when we're talking about what we did with that company in terms of building a studio and helping them know what to create and how to create. This is where the media driven piece comes in. Because you've done the work of identifying the people, who you're for, and what people can speak to those people, because that is what matters first. The second piece here is now we're going to leverage media. Media is not the outcome. It's the system. Too many times do I have people say, well, I'm gonna start a podcast, and I go, amazing. For what? Well, everybody else is doing it. My competitors are doing it. Okay. But why are you doing it? Media is not the outcome. So what is? Typically, I would say you've got, like, one of four. And one of these four at any given time is going to be a priority for your company. And you might say all four of these are the priority all of the time. That's fine. But you might have other motions that are serving those outcomes, so just keep that in mind. But the four are, number one, build brand. Easy. Number two, drive demand. Pipeline, y'all. Number three, grow an audience. We talked about that for just a second. And number four, again, for my CEO friends and founders, uh, recruiting and retention of your future talent. That could be an outcome. So before you say yes to media, you need to know what you're doing it for. You've already decided who, now you need to know what you're doing it for because, like I said, it is the system. The other thing I'm gonna say here that also sometimes gets a little eye roll action is you have to think like a media company. And I'm super intentional about my word choice here. I did not say become a media company. I did not say become a media brand. I said think like a media company. Act like a media company. Strategist. Thinking like a media company is thinking strategically, obsessing about your audience. Remember our housewife? They didn't interrupt her. They found her where she was. Acting like a media company is committing to the thing that you said yes to. It is having a rhythm. It is executing against an editorial calendar and is doing it in a way that gets people to spend time with your brand. So if we peel back all the layers here, if you're trying to build trust, you start with that conversation that creates connection, but you have to spend time with people in order to ultimately trust them. Media is how you do that. It is the system. K. Let me give you another example. So I work with a company. They are a $34,000,000,000 company. First of all, I cannot fathom that. I still sometimes question how. Um, but $34,000,000,000 company. They were affected, as all of us are in some way, by the tariffs. So they had a 2 and a half million dollar budget that they could spend on things like media, brands, all the things we love, and it got cut to $500,000. That's a significant, um, cut, and I'm not really great at math. But what did they do to keep their brand alive, to connect with people? Well, they kept their video first show. I was I'm not kidding. I was shocked, and I'm sitting here telling you all to do this. But I was shocked. I was like, y'all are keeping this? Okay. Duh. Uh, why? They kept it because they had a global audience, and it was the one place that they had a consistent story to tell. They had their people hosting it. They had their people on as guests. They could translate it into multiple languages, and the message was still the same. This is who we are. This is what we're about. And if they could get their people to remember that, tariffs or not, they're gonna be just fine. So they kept the system. They kept the media. Building upon our little graph here. I'm not gonna wax poetic on everything I just taught you. I'm going to simply say, people first, then media. Now I started this whole thing saying, I fell in love with podcasts. It made me feel connected. And then I said, everyone should have a podcast because it's amazing on the people. Not saying you should start a podcast. I am saying you should choose the medium based on the people. Some people have a voice. Wait. That's not it. Some people have a face for radio. Uh, some people already have a community, and they need a newsletter. Some people are really good on short form. Some people are awesome going in the weeds and talking about the how and the what and all of those things. So you pick the media based on the person. You don't pick the media and then find the person. That's the difference. People first, then the media. Not all of us are, um, have a Rob Jones that can do it all. Um, Um, but you do have people in your organization that are wildly creative. And the other thing that I say privately, but now I'm saying externally, is that as a leader of an organization and somebody who's implementing a formula like this, it's, like, low key super fun. Like, you're giving your team something to do that not only helps your brands and bring your go to market to life, but if you're implementing this and you have the trust that your brand story is solid and you've taken the time to identify the key messages and the pillars underneath that, and you've taken the time to go, this is for that person because x y z, and these are the people that are gonna bring it to life, you're giving them a gift. It's like, go have fun. K. Now let's talk about my fourth child, AI. So AI does not replace your voice. It turns it up. That's what it should be doing. AI should not be your content creator. AI should be your amplifier. It is the multiplier. When you've done the work of knowing who you are, who you're for, what you're about, who your people are, blah blah blah, AI is so freaking awesome. Like, it's crazy. And I know some of you are probably already experiencing it, but I would challenge yourself to say and I'm gonna teach you this in a second. But I would challenge yourself to say, is a am I letting AI create here, or am I using AI to multiply? Is that for me? K. We're good. K. Had a CMO reach out. He says, Rachel? I said, yes. He said, I want to be everywhere. We need to be everywhere. I was like, bet. You need to be everywhere. Let's do it. Let me first make sure we're following the formula. Who are you? Who are you for? Do you know? Yes. We do. We know. Amazing. Um, who are your people? Who are we thinking? I need my CEO to do this thing that he does naturally, and I wanna capture it into a form of media because I see that it's sparking conversation and creating connection. Oh, does that mean trust? It's burn it's earning trust. Amazing. K. We got that one. Who else? Well, I've got these two women on my team, and they are amazing, and they have an audience on TikTok. And our brand has no audience on TikTok. And these females are so freaking smart, and they are attracting women to come into engineering, and they are attracting Gen z to come into engineering. I need them everywhere. They're going to help represent our brand. Amazing. So guess what we did? We turned the dial up. Because we did the hard work of knowing those things, we were able to identify what channels we should be distributing the content on, what media made the most sense. Again, no shade. Their CEO is not super charismatic, just not. But he could have a really good conversation with somebody. We should do a podcast. The gals I'm talking about, they're so funny. They're so funny. We should definitely be doing, like, the TikTok shorts, and we should be telling them the things that are trending, and we should recreate it in the form of their audience and their subject matter expertise. So we led with the people, and then we turned it up. So, again, I could not fit my whole thing on one slide. Maybe AI can fix that for me later. But this is what happens after you implement the media. Let me break this down a little bit. Media. Uh, beautiful thing about media is that inherently, there is duality. You have the prod the product, which is the media property. That stands up a channel, but then you can turn that into other pieces of content. So not only are you getting a channel, but you are also getting content. And so you can turn that content into other content. And if it were happy hour, I would say this should be a drinking game. Every time she says content, take a sip. Okay. Under media though, you can get audio, you can get video. You're developing a web page. Social graphics, like, also you're creating newsletters. From there, you're also creating video clips, social copy, social graphics, like, all of the things. And then because we are people first and we are following the formula to a t, we are equipping all of the people to activate this content across all of the channels, not just my corporate channel, because no one cares about your corporate channel. Just saying. What they care about are the people who are sharing your content. So you get your host, if it's a host led piece of content. You get the guest who's featured, the person. Yeah. You got your brand thing so that you're being consistent and showing up with a digital presence. And then you have all the other activators within your organization. So all those other creators who are part of bringing your brand to life, they're activating the content. And then it is going on your own channels and theirs. That is how you use AI to distribute your content. That is how you earn trust at scale. K. I'm running close, but I have more to give you. So just to recap where we're at before I teach you this. And this can be more of a takeaway than an actual to do because this might take some time for you to implement. But recapping for you. We all listen to Don Miller. We believe in the power of story. We know story creates an opportunity to create a connection. We know that if we create a connection, we will, over time, build trust. And if we build trust, we will get people to do something. We will inspire them to act. If you implement the formula, people first, media driven, multiplier of AI, you will win. And because you are such good students, you will implement this formula. And because some of you are already thinking this way, you might have some of these motions in mind already. So I created this, what I call three c's checklist. I love, like, literations like that. So this is the three c's checklist that you can take into your organization to audit where you're at in this process. So the first one is clarity. Second one is collaboration. The third one is consistency. Clarity. Do we know why we're doing anything and who we're doing it for? Do we have the North Star? Collaboration. Am I creating this in a silo, or is the whole company unified around this? Specifically, when we're talking about media creation, too often are marketing teams and creatives creating all this stuff that doesn't see the light of day for more than, like, two minutes. And then everyone's like, well, none of your stuff works. Yeah. Because no one's using it. And you know how many meetings I've sat in where somebody from ops is there? Literally one. Ops needs to be part of this conversation if you want this formula to create an impact. They connect the dots in consistency. You have to show up before being asked. So So whatever you've said yes to, you gotta consistently do it. K. This is the audit I would run through. People first, who are we? Are we activating the right voices? And are those voices showing up consistently, not just for big launches? Everybody sees it. Right? When, uh, somebody, like, raises a fund or there's, like, a a big new product launch, all of a sudden, 700 people are talking about it, and then they go quiet for, like, the next six months. How come it didn't work? Well, no one follows them. They don't show up. Why would I? Media driven. What's the outcome that we're driving to? If this is a brand effort, we might think differently than if it's a drive demand effort. And then are all the functions using the content? I like to think about this as, like, maximizing your mic time. So if I'm gonna have, let's say, my CEO on a show and he's talking or she's talking to a customer, what are the things that they could ask that we don't keep for the long form, but we keep for the enablement team? You got time in front of your customer? Come on. There are things you wanna know. Right? And are we distributing the content across all the channels and maximizing all of the people? I like to create these little marketing kits for everyone, and they're personalized, and they're curated, and we use AI to help us do that. And then finally, AI enhanced. Are we using that as the multiplier, not the creator? If you are there and you say, are we using it as the creator? You have to start at zero. You gotta go back to the people. And then are we giving AI the inputs that are evolving over time? We all know that this thing, for whatever we know about it, has to get smarter over time, and it gets as smart as what you feed it. So you gotta keep feeding it things as your brand evolves and your stories change. And you can't create those inputs in a silo. And then finally, as we're scaling with AI, is our message staying on brand as we scale? One of the dangers is of of AI and, like, literally, I am the least expert person in the world in the world about AI. But, um, AI makes shit up. Sorry. I don't have a lot to say that. Does that make shit up? Sorry. Uh, it makes stuff up. And, um, you gotta check it. So if you if if you if you have to check that, um, is it staying on message as we change? Is it consistent? Are they making things up? That's what that means. So you can, again, take this and audit where you're at in implementing this formula. I am not going to sell you on earning trust or building trust rather. Everyone else has already done that. But trust is the cornerstone to businesses that last. And if you wanna scale that trust because you're strategic business people, then you will implement this formula, and you will win. And I am done.

Rachel's Slide Deck Presentation