RevOps as a Service
Operationalize your success to achieve the fastest time-to-value from your Sales, Marketing, and Customer Success
The Revenue Maturity Model
OUR SECRET SAUCE
FACT: All companies are on a journey to revenue maturity.
FACT: Most companies are not progressing efficiently.
-
Stage 0
Adoption
HubSpot is used for all critical reporting and task management. -
Stage 1
Data Model
Key data points and milestones are tracked, in line with the data model. -
Stage 2
Foundational KPIs
Conversion rates and core metrics create opportunities visibility. -
Stage 3
Tactical Improvements
Initial process upgrades are prioritized and released to drive revenue growth. -
Stage 4
KPI Drill-Down
Granular data points are tracked to drive further insights. -
Stage 5
Total Revenue Visibility
Pinpoint precise revenue leakage, train teams to address it, and utilize best practices to drive business growth.
The Science of Revenue Operations
RevOps is the science of sustainable growth.
Looking at revenue with a scientific approach allows for sustainable growth.
APPROACH
How RevOps is done right
100% Stewardship
You need someone who will treat your losses like their own, not just your wins.
Forward Momentum
You can't afford to be reactive. It's not okay to overpromise and underwhelm. You need a goal and a plan to get there.
Clarity Creator
If you don't know what's happening, you can't make informed decisions.
Servant's Heart
Your RevOps team needs to know the pains and needs of every team in your business. Revenue is a team sport.
Fail Forward
Not every action is going to drive growth. Being able to recognize, accept, learn and pivot is key.
Do Your Best, Not Your All
Recognizing that your RevOps department needs different skills and not expecting one person to be perfect at all of them.
RevOps FAQs
What is RevOps?
It is the science of sustainable revenue growth.
Why does my company need RevOps?
Whether or not you know it, you're already "doing" it. But doing it correctly, you can:
- Replicate and repeat revenue growth
- Implement growth strategies across the revenue cycle
- Find data collection methods and behaviors.
No really, why does my company need RevOps?
Great question:
- Impartial expert: When there are no politics at play, the revenue is the guiding light.
- Broad expertise: Sometimes you need a strategist, sometimes you need an admin. It's difficult and expensive to find one person to do both.
- Save money: Less expensive than hiring a full time in-house team of RevOps pros
- Save bandwidth: Frees up employees to focus on other projects
- Peace of mind: Seasoned professionals manage your RevOps
We already have an employee with the word 'revenue' in their job title...do we still need RevOps as a service?
It's highly unlikely that person is an expert in all things RevOps.
It's highly unlikely that person is a wiz at analytics, tech stack alignments, lead and
demand generation processes, and optimizing customer-focused activities.
Bottom Line: If they're not a GTM guru and a model forecasting magician then it's time to
find a team of dedicated RevOps pros.